A few items ClickZ’s editors are reading:

Ad Network Platforms vs. Demand Platforms (DarrenHerman.com)

IPG in Talks to Merge Lowe and Deutsch (MediaWeek)

Bloomberg Wins Bidding For BusinessWeek Reported sale price is $2 to $5 million. (BusinessWeek)

Triggit Reborn Relaunched product automates bidding on ad exchanges. (TechCrunch)

Yahoo Loses Connected TV Leader Patrick Barry (TechCrunch)

SOURCE

Tags: Internet-Advertising, Internet-Marketing, Marketing, Advertising

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