Advertising Technology

Advertiser and Website Publisher Client Services

AdMedian sales reps, campaign managers, traffickers and developers have one common goal, to avoid the inefficiencies standard in our industry. We achieve this by facilitating the free flowing exchange of media between advertisers and website publishers with professionalism, accountability and maximum added value.

Ad Serving Technology

On every single ad call, the ad serving technology decides the highest paying ad to serve. It evaluates advertiser ROI goals, pricing structure, and determines a bid price that reflects the value of that impression to the advertiser. Publishers maximize revenue because of multiple buyers competing for each impression.

Dynamic Pricing

The price that an advertiser bids for an impression reflects the true value of that impression to that advertiser. Dynamic pricing ties the bid price to perceived value and allows advertisers to leverage the full benefits of the auction by varying their bid price on each ad call.

Prediction Technology

Prediction technology works in conjunction with the auction procees, helping to determine fair market value for buyers and sellers on every impression.

Prediction enables us to:
• Maximize publisher revenue.
• Achieve the best possible advertiser ROI.
• Manage risk intelligently.
• Give all campaigns a fair chance to learn how they perform

Creative Banning – Media Protection

It is essential that publishers maintain control over the creatives that serve on their inventory. The ability to ban/approve creatives allows publishers to protect their users from inappropriate content. Publisher URLs are classified and audited to provide advertisers with a better understanding of the inventory they are buying.

Campaign Management

AdMedian offers clients either self service or fully managed campaign opportunities